Xbox premieres first ever feature film release
Xbox gamers have long been accustomed to watching movies on their console but now Microsoft have taken that formula a stage further by rolling out the red carpet to release a new feature length film on their box of tricks.
Pulp, a low budget indie film, will air exclusively on the format as its promoters aim to capitalise on the ubiquitous reach of the device across many of the nation’s living rooms and bedrooms.
With the main protagonists comprising a group of comic book geeks dragged into the criminal underworld the film is likely to find resonance with the Xbox demographic.
Rather than simply stream the flick Microsoft will up the ante however by actively promoting the release by inviting viewers to record their own YouTube reviews for the chance to win $750 of Xbox games.
Director Adam Hamdy told the Telegraph: “Microsoft might not seem like the obvious partner for an indie comedy, but the film industry has changed. The Xbox 360 can instantly distribute Pulp to millions of U.K. customers, and publicize the release in ways that simply aren't possible traditionally."
Microsoft harbour ambition to act as a platform for subsequent exclusive film releases in future.