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RAC announces appointment of Mindshare and Unique Digital

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By Ishbel Macleod, PR and social media consultant

March 5, 2013 | 2 min read

RAC has today announced the appointments of Mindshare and Unique Digital to support its brand and direct response campaigns both on and off line.

RAC chief marketing officer John Orriss said: “Both Mindshare and Unique Digital operate impressive agencies in a competitive market place. They both went above and beyond what we were looking for and through their own company attitudes are a good match for the RAC.

“We look forward to creating cutting-edge campaigns across a range of exciting new products and services that speak to motorists in a way that will continue to grow both our brand equity and membership.”

The move follows the commissioning of advertising agency Bartle Bogle Hegarty (BBH) last August.

Mark Creighton, UK CEO of Mindshare, said: “We are excited and proud to have the RAC as a client. Its progressive attitude to the way the media landscape is changing and its desire to work with an agency with an adaptive and dynamic approach to driving business success, make it a natural partner for Mindshare.”

James Briscoe, Managing Director of Unique Digital, said: “We are thrilled to win this account and are looking forward to working closely in partnership with the RAC to help grow the business in 2013. The win pays testament to the quality and effort of the Unique Digital team.”

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