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British Airways

Patek Philippe to sponsor iPad edition of British Airways in-flight mag

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By Ishbel Macleod, PR and social media consultant

March 5, 2013 | 1 min read

Patek Philippe, the luxury watch brand, has become the sponsor for the iPad edition of British Airways’ in-flight magazine, First Life.

The iPad version of First Life will be available to download for free, and will feature a Patek Philippe logo on the cover, as well as the watch brand having the only ad in the magazine.

First Life is published bi-monthly and is available to first class travellers on BA flights.

The first digital edition was available to download from 1 March.

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