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Gift Library appoints Essence for digital strategy


By Ishbel Macleod, PR and social media consultant

March 5, 2013 | 1 min read

Online retailer Gift Library has announced the appointment of Essence to handle its digital strategy and reinvigorate the brand’s presence across all digital channels.

Caroline Stanbury, founder and CEO at Gift Library, said: “Essence understands our unique business and is best suited to help us capitalise on the opportunities digital channels provide.”

Essence has also been briefed to create a luxurious ecommerce shopping experience for customers.

Alastair Cole, partner and head of Essence creative services practice for EMEA, said: “Caroline has built a unique offering in Gift Library and partnering to develop the digital strategy is an exciting opportunity for us. Essence has a proven history delivering elegant solutions cross-devices that focus on usability whilst maintaining brand personality and working with Caroline we are looking to develop Gift Library into a luxurious shopping destination that speaks to a high-end audience across all devices.”

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