FremantleMedia appoints Keith Hindle to CEO of digital and branded entertainment
FremantleMedia has announced the promotion of Keith Hindle from CEO of the American Enterprises branch of the company to the newly created role of CEO of digital and branded entertainment.
Based in New York, Hindle will hold functional responsibility for all digital, sponsorship, social media and YouTube activity, including the company’s original content channels, along with apps, second-screen extensions and online gaming.
Hindle said: “This is a very exciting opportunity to be at the forefront of FremantleMedia’s ambitions in digital and branded entertainment. We have a history of innovation around extending the audiences’ experiences and interactions with our shows, creating new kinds of entertainment for digital platforms, and working with advertisers and sponsors on best in class opportunities to connect with our viewers. I am very much looking forward to the opportunity to build on these capabilities globally with our talented teams around the world”.
He will work with digital and sponsorship teams in FremantleMedia’s local territories, and will sit on the company’s operating board.