Fashion chain WAREHOUSE selects IPR London to work as an extension of its press office
High Street fashion brand WAREHOUSE has selected IPR London to act as an extension of the in-house press team, in a bid to drive brand awareness across the UK.
IPR London has been briefed with ensuring WAREHOUSE is showcased to its optimum advantage and that the overall brand image is communicated across multiple platforms. The agency’s VIP team will also handle a full celebrity seeding programme with IPR London’s in-house events team tasked with carrying out a series of bespoke events.
Paula Stewart, brand director, commented: “WAREHOUSE is very excited to announce the appointment of IPR as our new PR agency. Alongside our creative agency Brooklyn Brothers, they will be integral to driving brand innovation throughout 2013 and beyond.”
Managing director at IPR London, Debbie Cartwright, added: “We are so thrilled WAREHOUSE approached us with such an exciting proposition. WAREHOUSE is a market leader and one that we will add, where appropriate, some additional magic. Our experience in developing retail concepts is something we really pride ourselves on, working with WAREHOUSE will pay homage to this.”