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WWF Do The Green Thing

Do The Green Thing WWF Earth Hour poster campaign: 50 Shades of Green by Angus Hyland

By Angela Haggerty, Reporter

March 5, 2013 | 3 min read

Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.

Do The Green Thing WWF Earth Hour poster: 50 Shades of Green

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.

The universal symbol for recycling and last year's must-read book inspired Pentagram designer Angus Hyland to create this poster aimed at encouraging people to recycle.

“Green is a shorthand for the environment - but for some reason graphically we tend to treat it as a block colour, ignoring all the variety that occurs in nature," said Hyland. "So I decided to redraw the recycling symbol using as many different shades of green as possible, highlighting the many different ways to save the planet. As an added bonus, it gave me a nice pun for the title.”

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer

Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner

Domenic Lippa, Pentagram Partner

Emily Oberman, Pentagram Partner

Harry Pearce, Pentagram Partner

Joe Stephenson, designer

Sophie Thomas, Co-Head of Design at the RSA

Steven Qua, designer

Hiromi Suzuki, illustrator

Angus Hyland, Pentagram Partner

WWF Do The Green Thing

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