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DHX Media names Peter Byrne as CEO of Copyright Promotions Licensing Group (CPLG)


By Gillian West, Social media manager

March 5, 2013 | 2 min read

Independent producer, distributor and licensor DHX Media has announced the appointment of Peter Byrne as the new CEO of its wholly owned licensing company Copyright Promotions Licensing Group (CPLG).

Byrne brings with him a wealth of industry experience in worldwide consumer products, having held senior roles including EVP consumer products at HIT Entertainment, EVP worldwide licensing and merchandising at 20th Century Fox, VP Northern Europe for Sara Lee branded apparel, and general manager for Fruit of the Loom. Most recently Byrne ran his own global licensing consultancy working with the likes of Guinness World Records, Aardman Animations and Jazeera Children’s Channel.

DHX Media CEO Michael Donovan commented: “Peter has an impressive track record in building major global brands and is going to be a great asset to CPLG and DHX Media. CPLG is an integral part of the DHX Media vision and we are delighted to have secured someone of Peter’s caliber to gear up for profitable growth both in Europe and beyond.”

Byrne added: “CPLG has such an incredible pedigree and is a company I have greatly admired and worked alongside for many years, so I am really excited to be leading the company through its next phase of growth.”


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