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BAILEYS unveils new bottle design


By Gillian West, Social media manager

March 5, 2013 | 1 min read

BAILEYS Original Irish Cream has revealed a new bottle design which aims to evoke the brand’s modern, feminine sense of style.

The redesign follows the brands global marketing campaign, ‘CREAM WITH SPIRIT’, from BBH which launched across TV and print on every continent last year. The new bottle has been heightened and the shoulders lifted, to give a more elegant profile.

“We have created a beautiful new bottle which is both modern and stylish, with a greater sense of femininity. Baileys is a brand that appeals specifically and uniquely to women, and through this re-design we embrace and celebrate that timeless appeal in a fresh and contemporary way,” commented BAILEYS global brand director, Garbhan O’Bric.

Available worldwide from March 2013, the bottle gives visual prominence to the ‘Double B’ brand icon and also features a fresh interpretation of the iconic label with new typography to compliment the new look.


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