Anheuser-Busch hits back at ‘watered down beer’ claims with national press campaign
Anheuser-Busch, owner of brand beers including Budweiser, Bud Light and Cobra, recently launched a campaign defending itself against suggestions that it has watered down some of its beers.
The full page adverts, which first ran in the New York Times and LA Times as well as other major US newspapers on Sunday, read “they must have tested one of these”, alongside a picture of a can of water. The water can pictured is one of 71 million that Anheuser-Busch Inbev said it donated to the American Red Cross and disaster relief organisations globally.
The ad goes on to explain: "But in every other circumstance, the Anheuser-Busch logo is our ironclad guarantee that the beer in your hand is the best beer we know how to brew."
Adding: "We take no shortcuts and make no exceptions. Ever."
The ads have come in response to consumers who filed lawsuits for £3.3 million each last week, claiming the alcohol content in some Anheuser-Busch beers is less than stated on the label. The suits are based on claims from former employees at Anheuser-Busch that excess water is added just before bottling to reduce the alcohol content by up to 8 per cent.