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Three quarters of mainstream journalists find stories through Twitter research finds


By Stephen Lepitak, -

March 4, 2013 | 3 min read

Three quarters of UK journalists find their stories through Twitter, according to research undertaken by 10 Yetis PR.

The research, which included over 2,600 journalists from France, the UK, America and Germany, has formed the basis of a white paper entitled “The Likes, Loathes and Loves of Journalists”, including statistics on the media, search and PR sectors.

Other findings included 82 per cent of UK national media journalists and 91 per cent of German national media journalists researched using Wikipedia, while 15 per cent of journalists across France, Germany and America used Facebook when researching company information.

Meanwhile, 87 per cent of journalists in the US write three or less articles each day, while journalists in the UK wrote the largest average number at over seven stories a day.

While 75 per cent of journalists said they used Twitter to find news stories, 80 per cent of journalists in Germany said they didn’t use Twitter to find news as they distrusted the information posted on the site.

A fifth of journalists in the UK, America and Germany said they there found the largest pressure of their day to be ‘harassment’ by PR people, while almost half (45 per cent) of UK and US journalists said they also faced pressures from PR and SEO professionals asking to add links to online stories.

In compiling the results, 10 Yetis asked the same 11 questions to each of the respondents.

The full whitepaper can be found here.

Annette Shaff / Shutterstock.comTwitter image courtesy of Shutterstock


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