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Advertising Standards Authority

Ideal Standard appoints Havas PR UK for pan European brief

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By Ishbel Macleod, PR and social media consultant

March 4, 2013 | 1 min read

Bathroom specialist Ideal Standard International (ISI) has announced the appointment of Havas PR UK to handle its pan European PR brief.

Appointed following a pitch, Havas will handle consumer and trade PR in the UK as well as developing a platform for the brand which can work across multiple markets.

This follows Havas being appointed to handle the creative for ISI last year.

Kerris Bright, ISI chief marketing officer, said: “This year the emphasis is on telling that brand story to consumers, architects, designers and installers.

“Whilst there are obvious benefits in consolidating work into Havas we had to be convinced that the agency has the necessary creative and strategic PR muscle and can really walk the talk when it comes to integration. They were able to demonstrate truly joined up thinking and a really great idea.”

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