Football fans to become part of Budweiser’s FA Cup TV advert

By Gillian West | Social media manager

March 4, 2013 | 2 min read

FA Cup sponsor Budweiser is calling on its fans to help create a 120 second TV advert full of memorable moments from this season’s tournament.

Usually the reserve of Budweiser’s World Cup and Super Bowl global advertising campaigns, the two-minute long slot is set to air during the last commercial break before The FA Cup Final kicks off on Saturday 11 May.

To be part of the ad fans over the age of 18 can send their photos from the FA Cup season, up to the closing date of Friday 26 April, via the Budweiser UK Facebook page or submit them through Twitter by following the account @BudweiserUK and using the hashtag #tothedream. All of the photographs submitted will be shown on online galleries available on and

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Fans images will then be used to tell the season’s story from a fans perspective. As well as being shown on TV before kick-off Budweiser is also screening the ad on the big screens during half time at Wembley.

Iain Newell, UK marketing director at AB InBev UK, parent company of Budweiser, commented: “We are really excited to be breaking new ground by dedicating this ad slot to a celebration of fans’ experience of The FA Cup. We are hoping it will be a wonderful snapshot of different experiences of the beautiful game, and will capture some of the great moments shared throughout this season’s competition.”


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