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Coca-Cola Enterprises appoints Lexis for corporate brief


By Ishbel Macleod, PR and social media consultant

March 4, 2013 | 1 min read

Coca-Cola Enterprises has announced the appointment of Lexis to promote its responsibility and sustainability activities.

Appointed following a four way pitch, Lexis will now handle cross-European ideas development.

Rosalie Hunt of Coca-Cola Enterprises said: “Lexis impressed us with their understanding of our business goals and their integrated approach to content across earned and owned media channels in targeting our core audiences. We look forward to working with them.”

This is separate to the account handled by Lexis for the Coca-Cola Company.


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