Leona Lewis named The Body Shop brand ambassador as she launches new make-up collection

The Body Shop has announced that Leona Lewis, of X-Factor fame, has become its new brand ambassador which has been cemented by the launch of her new make-up and fragrance collection for the company.

The cruelty-free collection will be available in stores from 26 March and was created in collaboration with Lewis.

As brand ambassador, Lewis will also be helping to promote The Body Shop’s support of Cruelty Free International, a non-profit organisation calling for a global ban on animal testing for cosmetic purposes. From May, The Body Shop will be asking its customers to sign a pledge in support of the charity.

Commenting on her appointment as brand activist, Lewis said: I’m so excited to present my first ever make up collection, designed to celebrate cruelty-free beauty at The Body Shop.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.