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Yahoo axes unsuccessful products, including Blackberry app and Yahoo Avatars


By Jennifer Faull, Deputy Editor

March 2, 2013 | 1 min read

Yahoo boss Marissa Mayer has axed a number of unsuccessful products as part of a “spring cleaning”, similar to that of her former employer Google.

Products on the hit-list have included its mobile app for BlackBerry smartphones, Yahoo Avatars, Yahoo App Search, Yahoo Sports IQ, Yahoo Clues, the Yahoo Message Boards website and the Yahoo Updates API.

These products will be no longer be available for download from April 1 2013.

Mayer also said that Yahoo would be reducing the 60 to 75 disparate mobile apps it currently has to 12 to 15 apps as it continues to evaluate and review its product line-up.

Speaking on the cuts, Jay Rossiter, Yahoo's executive vice president of platforms, said: "The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today,"

The announcement represents Yahoo's second group shutdown of products since Mayer took over the search engine in July last year.

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