Police to get helping hand in battle of the bulge with new web app
Police officers across the UK are going to get a helping hand in improving their fitness levels before the introduction of a new mandatory police fitness test later this year with a new web application developed by Liverpool-based digital agency Studio Mashbo.
Called The Training Concept and developed by Mashbo for their client Green Circle Health and Fitness, the application has a focus on helping police officers and all members of the emergency services to pass the new fitness test which is set to be introduced in September 2013. Studio Mashbo will continue working with Green Circle on the project's continued development, with the future addition of mobile applications and digital video production to continue the ongoing enhancement and growth of the digital start-up company.
Gavin Sherratt, managing director at Studio Mashbo, said: “Projects like The Training Concept are something that we, as an agency, like to work on. We get to interact and assist entrepreneurs and digital start-ups to plan their progression with staged ongoing development. This project began with a great idea and a focused customer base, which is always a good starting point. We then helped Green Circle Health & Fitness Ltd to shape their product, business model and offering. Our future plans are to grow our relationship with similar firms and organisations.”
Down the line it is intended that The Training Concept will be available to the general public, but the core of launch content is aimed at the emergency services. Users can now register at The Training Concept for a discounted rate of just £25 per year for a limited period.