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Mr Green unveils first UK ad campaign with LBi and Duke & Earl

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By Ishbel Macleod, PR and social media consultant

March 1, 2013 | 1 min read

Online casino, Mr Green, is launching its first UK advertising campaign, comprising of a series of TV spots created by Duke & Earl, and a digital display campaign created by LBi.

Mr Green is a debonair, charismatic and stylish gentleman, who dresses in green from head to toe, and the campaign positions him as an enabler of escape and adventure; with viewers invited to visit.

Mike Leys, UK country manager at Mr Green, said: “Duke & Earl and LBi have created a campaign which captures the integrity and sophistication of the Mr Green brand. We believe it will give us real standout in the competitive online gaming market.”

Multi-signal search content includes a “What your shoes say about you” infographic, a quiz which tests your eye for quality by inviting you to identify the most expensive item from a series of luxury goods, and a guide to green fashion.

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