Online casino, Mr Green, is launching its first UK advertising campaign, comprising of a series of TV spots created by Duke & Earl, and a digital display campaign created by LBi.
Mr Green is a debonair, charismatic and stylish gentleman, who dresses in green from head to toe, and the campaign positions him as an enabler of escape and adventure; with viewers invited to visit.
Mike Leys, UK country manager at Mr Green, said: “Duke & Earl and LBi have created a campaign which captures the integrity and sophistication of the Mr Green brand. We believe it will give us real standout in the competitive online gaming market.”
Multi-signal search content includes a “What your shoes say about you” infographic, a quiz which tests your eye for quality by inviting you to identify the most expensive item from a series of luxury goods, and a guide to green fashion.