Cannes-Do Festival Banner

Mr Green unveils first UK ad campaign with LBi and Duke & Earl

By Ishbel Macleod | PR and social media consultant

LBi

|

mr green article

March 1, 2013 | 1 min read

Online casino, Mr Green, is launching its first UK advertising campaign, comprising of a series of TV spots created by Duke & Earl, and a digital display campaign created by LBi.

Mr Green is a debonair, charismatic and stylish gentleman, who dresses in green from head to toe, and the campaign positions him as an enabler of escape and adventure; with viewers invited to visit.

Mike Leys, UK country manager at Mr Green, said: “Duke & Earl and LBi have created a campaign which captures the integrity and sophistication of the Mr Green brand. We believe it will give us real standout in the competitive online gaming market.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Multi-signal search content includes a “What your shoes say about you” infographic, a quiz which tests your eye for quality by inviting you to identify the most expensive item from a series of luxury goods, and a guide to green fashion.

Content created with:

Trending

Industry insights

View all
Add your own content +