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the Zoo Project

Tradedoubler launches The Zoo Project for the start-ups of 2013


By Jennifer Faull, Deputy Editor

February 28, 2013 | 2 min read

Tradedouber has invited UK-based start-ups to apply for residency at The Zoo Project, the company’s performance marketing e-commerce incubator, which is currently home to more than 30 people from 11 start-ups.

Tradedouber has committed over £1 million in business funds to The Zoo Project, and judging entries for this year will be marketing and brand experts from UK companies including Tesco and British gas.

Those successful have been offered the opportunity to work from Tradedoubler headquarters in Victoria, London, with free rent and rates-free office space as well as receive mentoring and access to advertisers and Tradedoubler partners.Those previously involved in the scheme include Hannah Rouch, StyleNest, and Rebecca Glasnapp, Co-Founder, Lux-Fix.

Rob Wilson, president and CEO, Tradedoubler, who created and launched the scheme said: “Tradedoubler’s ambitions for The Zoo Project are two-fold: to develop the next generation of performance marketing companies and to help boost the British business sector by creating a hub of creativity, business innovation, expertise and success.”

Dan Cohen, Regional Director, UK & Ireland, Tradedoubler, added: “Helping new digital businesses to grow and thrive is very rewarding and keeps us at the forefront of the latest thinking. The fact that we can share our technology and revenue-generating expertise and our connections with some of the most successful brands in the world makes this a fantastic opportunity for any new business that wants to accelerate its growth potential.”

Entries can be submitted on and the third round deadline is 31 March 2013.

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