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Ofcom approves format change for Real Radio Scotland fuelling Heart rebrand rumours

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By Gillian West, Social media manager

February 28, 2013 | 2 min read

Ofcom has agreed a format change for Real Radio Scotland that would see the station providing extra Scottish news and features, but only if the proposed takeover by Global Radio is confirmed.

Speculation suggests this move is part of the networks plans to rebrand Real Radio Scotland as Heart.

The network has also made a similar move in Wales, proposing to include more local news should the Competition Commission allow Global to take over the Real Radio network. Reports suggest Real Radio Wales would also be rebranded to Heart should the takeover be given the green light.

Ofcom commented that the changes would not “substantially alter the character of the service” but that the changes could only be implemented if “regulatory clearance” is given, should the Competition Commission reject the takeover Ofcom says “the current format will continue to be effective”.

Radio Today reports that a spokesperson has simply said: “These changes are part of the process.”

Global’s proposition to include a nightly 20 minute news programme with a political editor to cover the upcoming major changes in the country suggests the network is doing all that it can to keep hold of its purchase.

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