One Minute Briefs Drum News UK

The #Microchips: top 50 entries from Chip Shop Awards and One Minute Briefs 'Oscar Pistorius range from Nike' challenge

By The Drum Team | Editorial

February 28, 2013 | 6 min read

Thanks to everyone who entered the Chip Shop Award challenge with One Minute Briefs to advertise the new Oscar Pistorius range from Nike.

Over 400 entries were received in the five hour period, with The Drum and One Minute Briefs narrowing down the list to 50, which are now being put to the public vote.

The entries were cut down on several criteria: including originality and if it was possible to create within the one minute deadline.

The best entries, as voted for by the public and the judges of the Chip Shop Awards, will be entered into a special category of the awards.

The entries are in no particular order.

Comment from The Drum

One Minute Briefs is a popular social media account that sets creative challenges for people working in the advertising industry. They approached us with the idea of setting a topical task for our readers and the Nike challenge received more than 400 submissions from advertising agencies across the UK. After taking into consideration the reaction to this article, we want to make it clear that our intention was never to trivialise the tragic news about Reeva Steenkamp’s death, but to highlight the vulnerable position that brands are placed in when their endorsements of high-profile figures such as Oscar Pistorius attract controversy. We offered creatives the opportunity to interpret the brief in their own way. We understand some may deem the brief and the work in bad taste and recommend that if you feel you may be offended please refrain from scrolling down this page.