Over 400 entries were received in the five hour period, with The Drum and One Minute Briefs narrowing down the list to 50, which are now being put to the public vote.
The entries were cut down on several criteria: including originality and if it was possible to create within the one minute deadline.
The best entries, as voted for by the public and the judges of the Chip Shop Awards, will be entered into a special category of the awards.
The entries are in no particular order.
Comment from The Drum
One Minute Briefs is a popular social media account that sets creative challenges for people working in the advertising industry. They approached us with the idea of setting a topical task for our readers and the Nike challenge received more than 400 submissions from advertising agencies across the UK. After taking into consideration the reaction to this article, we want to make it clear that our intention was never to trivialise the tragic news about Reeva Steenkamp’s death, but to highlight the vulnerable position that brands are placed in when their endorsements of high-profile figures such as Oscar Pistorius attract controversy. We offered creatives the opportunity to interpret the brief in their own way. We understand some may deem the brief and the work in bad taste and recommend that if you feel you may be offended please refrain from scrolling down this page.
Iain Gill (UAC Studios)
Keely & Aaron
Martin Farrar-Smith, Richard Hanney & Stewart Williams (Manifest)
Nick Entwistle
Jason Cope
Jamie Axford and Alistair Bell
Sam Steele
Joe Ivory
Dan Burns
Mark Williams
Gareth Butters
Michael Keenan
Josh Callaghan
Dan Latham
Ash Amed
de Winter
Dan Burns
Drew Burtenshaw & David Baker (The Partnership Agency)
Henry Billington and Leon Deeming
Gordon
Jon Paul Green
Kevin Johnson
David Pye
Neil Wright (Osbornenash)
Andy Aston
Mark Harrison
Tim Cross
James Clancy
John Wainwright
Sam Bone
Steve Lord
Neil Parsons
Tom, Steve & Frazer
Myles Vincent
Emily Jefferey Barrett
Steve Whiteley
Rob Green
Steve Hill
Simon Labbett
Tom Moran
Andy Thirsk
Shelford Chandler
Together Agency
Vineet Raheja, Henry Billington and Leon Deeming
Laura Hounsom
Rod Elms
Uber
Stephanie Davis (RBH)
Mitch Stone