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UK Government

M&C Saatchi, McCann London and Bray Leino amongst winners on Government creative framework


By Ishbel Macleod, PR and social media consultant

February 28, 2013 | 1 min read

The UK Government has unveiled its selected suppliers in its creative, digital and direct marketing frameworks; finishing a process which began last August.

The creative agencies appointed were: AMV BBDO, Adam&Eve/DDB, DLKW Lowe, Engine Group, Enter, Inferno, Kindred, M&C Saatchi, McCann London, Rainey Kelly Campbell Roalfe/Y&R and Ogilvy & Mather Group.

According to Campaign, the digital agencies appointed include Lateral Group and Lida; with DraftFCB, Indicia, BSS and Twentysix appointed to handle direct marketing. It is believed that Bray Leino and TMW have been appointed to both of these lists.

The total estimated value of the full framework is between £240m and £520m. the initial contract is for two years with a possible extension of another two years.

Going forward this year, market research and event briefs are expected to be announced in September and October, with the OJEU process beginning in May and July, respectively.

A media buying framework is planned for OJEU in November this year, with an announcement to be made in March 2014.

UK Government

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