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The Drum magazine – 01 March

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By The Drum Team, Editorial

February 28, 2013 | 2 min read

In this issue, The Drum takes a look at what makes Heinz so iconic, and celebrates 10 years of Chip Shop Awards.

Cover story: Chip off the old block

As the Chip Shop Awards celebrates 10 years, The Drum catches up with this year's judges, who share their favourite work from the show's first decade.

Heinz

Following the $23hn Heinz-Buffett deal, Uri Baruchin of The Partners explores what makes the brand so iconic.

Why EE is doomed to fail

The Drum's newest columnist and former editor-in-chief of Creative Review, Lewis Blackwell, vents his spleen over EE's branding.

eCRM

The Drum explores the transformation of electronic customer relationship management, which is being fuelled by social media, mobile, technology and big data.

Also in this issue:

  • A round-up of some of the most interesting recent creative work
  • Tips for start-ups: how to avoid falling into the familiar traps

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