Parker and Farr awards public relations account to Tank PR
Luxury furniture manufacturer Parker and Farr has selected Tank PR to handle its public relations account.
The Nottingham-based agency has now been tasked with raising the profile of the brand as well as co-ordinating the launch of its new English Collection along with planned future collections.
The focus of the campaign will be on the craftsmanship that Parker and Farr put into each piece of furniture and the brand’s new partnership with English Heritage. Parker and Farr hope the new campaign, which includes a new website and social media strategy, will engage a new customer base for its collections.
Tony Crinion, managing director at Parker and Farr said the brand was “excited to be working with Tank PR” as public relations becomes “an increasingly important business function for any company”.
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