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By Ishbel Macleod | PR and social media consultant

February 27, 2013 | 2 min read

Oxfam International has this week unveiled the next step in its GROW campaign - Behind the Brands, which ranks the social and environmental policies of the world’s 10 biggest food and beverage companies.

Unveiled in Australia, USA, Canada, France, UK, China, Hong Kong, Spain, Ireland, Mexico, New Zealand, the Netherlands, Italy, Japan, Brazil, Russia and the Philippines, the campaign was designed and produced by Code Computerlove.

Code Computerlove was awarded the work following a competitive three-way pitch and comes on the back of work on Oxfam’s global rebrand.

Stefan Shaw, creative director at Code Computerlove, said: “An important factor of this campaign is how easy it is for all Oxfam affiliates across the globe, and other organisations or campaigners that want to back the campaign, to use the assets within their campaign communication in so many different ways. The marketing materials are all multi-platform, quick, simple and easy to digest, very sharable across all platforms and channels, can be personalised and easily embedded into websites and other digital channels.”

The campaign includes a video (produced in conjunction with Chief productions and directed by Sing J.Lee), responsive design website, and on and offline communication tools such as posters and infographics.

The first public action looks at Nestle, Mondelez and Mars for their failure to address inequality faced by women who grow cocoa for their chocolate producers.

Jeremy Hobbs, executive director for Oxfam International, said: “By contacting companies on Twitter and Facebook, or by signing a petition to their CEO, consumers can do their part to help bring lasting change in our ‘broken’ food system by showing companies expect them to operate responsibly.”

Content created with:

Code Computerlove

Code Computerlove is a digital product agency. We create world-class experiences and help our clients stay ahead.

We recognise that perfect isn’t an end point. It’s a moment in time – then it’s gone. That’s why we never stop looking for ways to make the brilliant things we create even better.

The way we work isn’t to predict what the entirety of an end product will look like, but to focus on what our clients need to achieve. We find ideas that have business impact and make them happen. Always starting where we can deliver the biggest results, then testing, learning and improving before moving on to the next goal.

This is different to the way most agencies work. It’s faster. More collaborative. More flexible.

If you want to make something brilliant, you can’t sit still. So we don’t.

We’re Code, and we make brilliant digital products.

 

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