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English Football League (EFL)

Npower ends Football League sponsorship as it reviews its brand positioning and marketing strategy


By Jennifer Faull, Deputy Editor

February 27, 2013 | 1 min read

Npower is preparing to end its sponsorship deal with The Football League, which expires at the end of this season, to focus on its brand positioning and marketing strategy.

Npower replaced Coca-Cola in the three-year deal, which was worth around £21 million.

Speaking to the Press Association, a spokesman said: “We can confirm that we will not renew our sponsorship of The Football League when the current season ends at the end of May.

During the last three years, we have enjoyed a hugely successful relationship with The Football League and have engaged the passion of thousands of football fans across the country.”

Adding: “The contract comes to an end at a time when npower is in the process of reviewing and defining brand positioning and marketing strategy to help shape future direction, following a restructure which saw the generation arm merge into a wider pan-European company.”

There has been no information released on the new sponsor.

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