MyFerryLink hands £1m media contract to TCS Media
Cross channel ferry operator MyFerryLink has handed the £1 million media contract to promote the launch of its services from Dover to Calais to TCS Media.
The appointment will see the London office of TCS Media run a national and specialist press campaign beginning next month while sponsoring the ITV
London weekend weather forecasts.
Group account director Alan Hall, who led the winning pitch for the contract, said: “This is a great opportunity for the agency to work closely with the client and help drive business to the fledging ferry line and quickly establish its brand credentials in a fiercely competitive environment.”
The short-crossing operator began the service in August last year.