Fashion Week

Maje fashions takes advantage of post-London Fashion Week enthusiasm with branded cab initiative from Ubiquitous


By Gillian West, Social media manager

February 27, 2013 | 2 min read

Following London Fashion Week French fashion label Maje has partnered with taxi advertising company Ubiquitous to brand over 100 London cabs in a bid to raise awareness of the label.

The creative, featuring English television presenter and model Alexa Chung will feature on 100 London taxis around the capital on a SuperSide format, as well as appearing on 28 Mercedes Benz Vito taxis.

Maje marketing and communications VP, Yves Benoliel, commented: “London is one of the world’s leading cities when it comes to fashion so reaching out to the capital’s stylish audience was essential for us. Using taxis in our campaign enables us to reach consumers in areas which other formats would not be able to do as easily and the benefit of tip-seats and branded receipts provide us with an opportunity to tap into consumers throughout and after their journey.”

Designed to increase awareness of Maje and drive footfall to its eight London-based points of sale, each branded cab also features interior tip seats and branded receipts for passengers.

Andrew Barnett, managing director of Ubiquitous, added: “Timing advertising campaign to coincide with a major industry event such as London Fashion Week is an intelligent approach to maximising brand exposure. With media attention around the fashion industry at its height, the taxis will help position Maje as front of mind as one of most exciting labels in town during the show. This will prove an invaluable means of attracting consumer attention to both the brand’s online store and retail outlets.”

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