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Madhouse Associates launches Manchester architecture Instagram competition to celebrate office move

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By Gillian West, Social media manager

February 27, 2013 | 2 min read

Following its recent move to a central location in Manchester, integrated marketing agency Madhouse Associates has mounted an Instagram campaign celebrating the impressive architecture the city has to offer.

Launching on Friday 1 March, ‘We Are All Architecture Photographers’ offers entrants the chance to win a day shadowing and learning from critically acclaimed photographer, Paul Fosbury, who has worked with the likes of Toyota, Reebok and M&S.

Of his involvement Fosbury said: “Instagram is a great way to share photography at an instant – it’s a fantastic way of sharing something beautiful you see on your travels, when the mood may take you. I am looking forward to seeing Mancunians favourite buildings and how they showcase them across this competition platform.”

Students, urban dwellers, artists and photographers are all encouraged to follow @madhousehq on Instagram, photograph architectural gems in and around Manchester and tag them with Madhouse’s handle and the hashtag #madhousemanchester along with a description of the building to be in with a chance of winning. Instagrammers are also encouraged to refer to top 100 Instagram hashtags including #manchester, #architecture, #buildings, and #beautiful in their posts.

Ten finalists will be selected from the entries to have their pictures printed and displayed in the boardroom as part of the Madhouse Art Exhibition, planned for May 2013. All of the photos submitted will be shared via the Madhouse Facebook page.

Madhouse managing partner, Phil Rogerson, added: “We are extremely proud of our new city centre location. The building itself – which is Grade II listed - has undergone a comprehensive remodelling and refurbishment including an upgrade of the mechanical and electrical services whilst maintaining and enhancing the building’s impressive original features.

“We wanted to find out which other buildings Mancunians are proud of and collect a series of images so when people are searching Manchester on Instagram, there is a bank of photos showcasing the fantastic architecture by the people who live here.”

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Madhouse is a leading integrated marketing communications agency. Driven by strategic insight, we are proud to work with many well-known national and global clients...

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