Irn-Bru unveils limited edition design for Glasgow 2014 Commonwealth Games

Irn-Bru has launched a limited edition design for its regular and sugar-free 330ml cans to mark its sponsorship of the Glasgow 2014 Commonwealth Games.

It is hoped the limited edition design, which draws on Barr’s packaging from 1901 featuring Highland strongman Adam Brown, will help celebrate Irn-Bru maker A.G. Barr’s sporting heritage.

The limited edition cans are the first in a series of three standout designs being created in the run up to Glasgow 2014.

To support the launch, weightlifter Peter Kirkbride, who won silver at the Commonwealth Games in Delhi in 2010 and was on the Team GB weightlifting squad at London 2012, helped bring the special edition design to life near Glasgow’s Clyde Auditorium.

Irn-Bru’s head of marketing, Adrian Troy, said: “Irn-Bru has a proud sporting heritage dating right back to 1901. We’re bringing that to life through our new limited edition design and with the help of Peter Kirkbride – a modern day ‘strongman’. We’re extremely excited to be part of what’s set to be an extraordinary event for Glasgow and the rest of the nation.”

Glasgow 2014 chief executive David Grevemberg said: “I am delighted to see the Glasgow 2014 Commonwealth Games so strongly supported with this eye-catching special edition design from A.G. Barr.

“The company has a strong track record of backing sport at all levels from grass-roots to elite and these designs can only help build the anticipation and excitement for Glasgow 2014, the biggest multi-sport Games Scotland has ever seen.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.