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-d -h -min -sec unveils virtual fitting room and size recommendation engine


By Ishbel Macleod, PR and social media consultant

February 27, 2013 | 1 min read has unveiled a new virtual fitting room and size recommendation engine, which aims to solve the problem of people buying clothes the wrong size online.

The software-as-a-service (SaaS) fitting room aims to help customers buy the right size, while the fit advisor indicates fit preferences for their body size and shape.

Heikki Haldre, founder and chief executive of, said: “’s greatest strength – its precision and accuracy – comes from its creation and development in the world of academia. The new version of the Virtual Fitting Room and Fit Advisor add a layer of wonderful, stylish design to the fitting room experience, which meets or exceeds the expectations of even the hardest-to-please e-commerce director.”

“More than one e-commerce director to whom we have shown the new virtual fitting room has wondered out loud, and only half-jokingly, whether the photographs we take for our database could replace their existing product photography.” clients include Adidas, Hugo Boss, LK Bennett, Nicole Farhi, Pretty Green, Superdry and Thomas Pink.

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