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Sports Gambling

BuddyBet partners with Digital Sports Group to add real-cash betting to 180 sports sites and forums

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By Jennifer Faull, Deputy Editor

February 27, 2013 | 2 min read

BuddyBet, the social betting site where fans bet against each other, has partnered with Digital Sports Group to launch real-cash betting to over 180 sports news sites and fan forums.

Through the integration of ‘Bet Me’ buttons on individual forum profiles and linking of real-life fixtures to relevant news stories such as ‘who will be the next manager of Chelsea’, fans can bet each other on the outcome of an event or match at the moment of peak interest.

Site owners are able to use BuddyBet's gambling license, rather than having to obtain an individual gambling license which can be costly and complicated.

This approach has allowed site operators to maintain a content driven focus while BuddyBet deals with fixtures, supply odds, produce results, manage payouts, prevent fraud, ensure security and provide user support.

BuddyBet believes this monetisation solution offers partners something beyond the basic display ad revenue model which is highly limited due to ad noise, historically low click through rates and slow trickle return on investment.

BuddyBet has already tied up a deal with the largest network of UK football forums, FootyMad.net

Speaking on the venture, BuddyBet's CEO Jarrod Epps said: “Fans put pride and passion on the line in sports forums every day. We get to the heart of these online conversations where rivalry is both fierce and opinionated and let fans put their money where their mouth is without leaving their favourite site.”

Meanwhile, Simon Boyton, managing director at Digital Sports Group added: “BuddyBet's integration has allowed us to both enhance the site experience for our users and monetise existing conversations that are the core of our business. They are the first company to approach the gambling market from a truly social perspective and enable a gambling element at exactly the right point of conversation.”

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