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Bricks-and-mortar store is not a necessity claims Google’s Andy Rubin


By Jennifer Faull, Deputy Editor

February 27, 2013 | 1 min read

Quashing rumours of a Google store, Google executive Andy Rubin states that the tech giant has “no plans” to follow the likes of rivals Apple and Microsoft and branch out into a retail space.

Rubin, head of Android for Google, was talking at the Mobile World Congress this week. Speaking on Google’s Nexus line, he said that it is word of mouth recommendations and online reviews which drive sales of tablets and smartphones now, not physical stores.

"They don't have to go in the store and feel it anymore," he said.

Adding: "For Nexus, I don't think the programme is far enough along to think about the necessity of having these things in a retail store."

However, as plans come together for the launch of Google Glass at the end of this year, many are wondering if this strategy will remain in place.

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