The Brand Union promotes Wally Krantz to the role of worldwide creative director, corporate branding


By Gillian West, Social media manager

February 27, 2013 | 2 min read

WPP-owned brand strategy and design consultancy The Brand Union has announced the promotion of executive creative director Wally Krantz to the role of worldwide creative director, corporate branding.

As worldwide creative director Krantz’s responsibilities will span across The Brand Union’s 23-office network. During his six-year tenure with The Brand Union’s New York office, Krantz has played a leading role in the development of brand identities and visual identity systems for several of the agency’s client brands including Vodafone, Bank of America, Shazam and Time Warner Cable.

“Wally consistently demonstrates peerless leadership and branding expertise unrivaled within the industry,” stated Simon Bolton, Worldwide CEO.

“With this new position, Wally will play an elemental role in our ongoing efforts to craft compelling, effective work for several of our largest corporate clients. Without question, this appointment serves as a testament to his talent, dedication, and innovative vision.”

Toby Southgate, CEO of The Brand Union UK & Ireland, comments “2013 is set to be a statement year from The Brand Union on a global scale. The network continues to evolve at speed to meet the demands of the modern landscape, and this change is driven by our people. The addition of Wally to the Worldwide team bolsters our best-in-class credentials and further establishes an enviable reputation with the corporate branding space.”

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