The Drum Awards for Marketing - Extended Deadline

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By John Glenday, Reporter

February 27, 2013 | 1 min read

To celebrate the launch of the Audi RS4 Rubber Republic has staged what is described as the ultimate paintball duel between two suitably kitted models of the new vehicles.

In what could be the solution to any consumer umming and erring about which paint job to plump for the advertising agency have gone for ‘all of the above’ by mounting high performance paintball guns on the bonnets of each car and unleashing them in a high-noon style duel within a military aircraft hangar.

Described as a ‘high intensity, but still very playful and messy duel’ drivers were awarded points based on their hits, flair and creativity.