Google appoints 72andSunny for Chrome advertising

Google has appointed 72andSunny to handle the global advertising for its Chrome business, according to reports.

It has been said that the account was won away from incumbent Bartle Bogle Hegarty, who handled the account for four years.

BBH has said: “Our involvement with this project is coming to an end as Google has decided for operational reasons to embark on the next stage of the Chrome journey with an agency on their doorstep in California.”

However, it added that it will be continuing to work with Google on other projects.

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