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GoMacro brand's redesign by Pearlfisher New York complete and ready to launch

By Angela Haggerty, Reporter

February 26, 2013 | 2 min read

Vegan macrobiotic brand GoMacro has undergone a brand identity and packaging redesign by Pearlfisher New York, ditching energy bar marketing to promote the company's natural and healthy values.

New design: The brand wanted to move away from 'quick-fix' marketing

The 10-year-old family run business's range of energy bars are organic, non-GMO and come from sustainable sources, something Pearlfisher was brought in to capture with the new approach, moving away from the current short-term fix marketing of snack bars. Pearlfisher has created a retail and marketing range as part of its work, including t-shirts and a set of coasters made from seeds, which can be planted.

Pearlfisher's creative director, Hamish Campbell, said: "We set out to create a challenger brand that challenges the existing codes of the category and that champions the virtues of the macrobiotic diet as a naturally rich and vibrant way of life, full of choice and diversity. We have developed an ownable iconic secondary language, the mosaic, that allowed us to create appetising flavour icons that dramatise the principles of this lifestyle."

The brand's redesigned 100-calorie variety packs will launch on 8 March.

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