GalaBingo.com forges gaming partnership with ITV’s ‘Ant & Dec’s Saturday Night Takeaway’
GalaBingo.com has partnered with ITV’s ‘Ant & Dec’s Saturday Night Takeaway’ for a new gaming initiative.
The deal between GalaBingo.com and ITV includes an exclusive branded ‘Ant & Dec’s Saturday Night Takeaway’ bingo game, a five-reel slot and a scratchcard game. An additional 138 Gala Bingo clubs will also be joining in with an ‘Ant & Dec’s Saturday Night Takeaway’ Party Xtra game, with every game winner receiving an invitation to an All Winners Final on Saturday 30 March.
“GalaBingo.com’s exclusive partnership with ITV is about launching innovative and entertaining games that are at the heart of popular British culture. ‘Ant and Dec’s Saturday Night Takeaway’ is a show our players love and we are delighted to be able to offer them a game experience that allows them to celebrate and feel part of the show,” commented GalaBingo.com director Alison DIgges.
Developed by Virtue Fusion, the games bring together key elements from the entertainment show with big money cash bingo games. Straight after the show has aired on a Saturday night GalaBingo.com will host a weekly Prize Bingo event, ‘Win the Ads’, where the lucky full house winners of the ‘Ant & Dec’s Saturday Night Takeaway’ game also get to choose three boxes on the ‘Win the Ads’ board which includes prizes selected from ad breaks on ITV ranging from home cinemas and exotic holidays to teabags and loo roll.
William Van Rest, director of commerce and ventures at ITV, added: “Working with Gala Bingo on this project has demonstrated how games can capture the spirit of the format in a fun and engaging way, and gives audiences a chance to enjoy ‘Ant & Dec’s Saturday Night Takeaway’ not just on Saturday nights, but also throughout the week.”