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"Clearly there are limits to what a website can do," admits MOO.COM CEO as it opens first store


By Stephen Lepitak, -

February 26, 2013 | 2 min read

Online print business MOO.COM has opened its first High Street store as it’s CEO Richard Moross admits that a website can online take a business so far.

Speaking at the first retail store opened in Shoreditch in London, Moross explained the need to open a store, when other high street retailers are being forced to close, with online a major factor for their ailment.

"We’ve built a big and successful business online, engaging lots of customers around the world, but clearly there are limits to what a website can do,” he explained.

"We found at trade shows and conferences that people really liked seeing the physical product – it gets them interested and excited about MOO and what we can do for them, so we decided to dip our toe in the water and open our very first retail store."

Meanwhile, the company’s marketing director Paul Lewis added that the company’s focus would not be altered with the expansion of its retail presence.

"Like our website, we wanted to create an inspiring environment where people could come and experience our products,” said Lewis. “Our focus remains on beautifully designed business cards, but now you can see them, touch them, feel them and get involved in the whole design process. Customers can also design online and come and pick up in-store, offering convenience and saving money on postage. But the MOO Shop is more than a just a shop – we hope it will become a hub for businesses and business people to gather and hear inspirational speakers, learn from others and share their experiences"

Like the online platform, the shop will offer stylised business cards, MiniCards and other printed products.


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