Reaction from Razorfish, BlueClaw, LBi, MediaCom, Cheil Worldwide: Google's moves to discipline Interflora SEO strategy
Last week saw Interflora, alongside some UK newspaper publishers such as Johnston Press and Trinity Mirror with whom the company ran many advertorials across thei regional platforms, face adverse SEO rankings through Google over the SEO strategy and paid for links. The Drum asked a few SEO agency experts for their views on what this means for the future.
Pete Young, search strategy and social director at MediaCom

Stu Owens, head of digital marketing at Bloom

Yousaf Sekander, director of digital marketing agency RocketMill

Richard Falconer – head of technical search at LBi

Aresha Krishnan, senior social content creative at Cheil Worldwide’s Centre of Excellence

Fergus Clawson, IonSearch founder and managing director of Blueclaw

David Harling, head of search at Razorfish

Jonny Artis, SEO director at Stickyeyes

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Blueclaw
From SEO, PPC and CRO through to content marketing, and social & PR, Blueclaw delivers a wide range of integrated services – but so do other digital marketing agencies.
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Cheil Worldwide
The Cheil Global Network is “The Network Built for Now”, a collection of specialisms unified by the entrepreneurial spirit of Cheil’s HQ in Seoul, which grew out of the technology revolution in Asia.
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Stickyeyes
Some online marketing agencies are all style and no substance. Others are so geeky they forget your customers are only human.
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