Reaction from Razorfish, BlueClaw, LBi, MediaCom, Cheil Worldwide: Google's moves to discipline Interflora SEO strategy
Last week saw Interflora, alongside some UK newspaper publishers such as Johnston Press and Trinity Mirror with whom the company ran many advertorials across thei regional platforms, face adverse SEO rankings through Google over the SEO strategy and paid for links. The Drum asked a few SEO agency experts for their views on what this means for the future.
Pete Young, search strategy and social director at MediaCom
Stu Owens, head of digital marketing at Bloom
Yousaf Sekander, director of digital marketing agency RocketMill
Richard Falconer – head of technical search at LBi
Aresha Krishnan, senior social content creative at Cheil Worldwide’s Centre of Excellence
Fergus Clawson, IonSearch founder and managing director of Blueclaw
David Harling, head of search at Razorfish
Jonny Artis, SEO director at Stickyeyes
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