Last week saw Interflora, alongside some UK newspaper publishers such as Johnston Press and Trinity Mirror with whom the company ran many advertorials across thei regional platforms, face adverse SEO rankings through Google over the SEO strategy and paid for links. The Drum asked a few SEO agency experts for their views on what this means for the future.

Pete Young, search strategy and social director at MediaCom

Stu Owens, head of digital marketing at Bloom

Yousaf Sekander, director of digital marketing agency RocketMill

Richard Falconer – head of technical search at LBi

Aresha Krishnan, senior social content creative at Cheil Worldwide’s Centre of Excellence

Fergus Clawson, IonSearch founder and managing director of Blueclaw

David Harling, head of search at Razorfish

Jonny Artis, SEO director at Stickyeyes
