One Direction work with Fluid for official Comic Relief single cover art

One Way or Another is No.1 in 63 countries

Syco and One Direction have worked with Fluid to create the cover design of the boyband’s official Red Nose Day single, which is currently No.1 in 63 countries worldwide.

After creating the campaign for the band’s album Take Me Home, Syco and 1D’s record label Sony Music turned to Fluid with a brief to create a sleeve which conveyed the charity’s sense of fun, incorporating Comic Relief’s signature colours of red and white.

Shot by photographer John Wright, the cover art features an image of the boys sporting the new DiNOSEsaurs noses for 2013 – ‘the nose with toes’ – designed by character illustrators Tado.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.