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20th Century Fox a Good Day To Die Hard

Hunger Breaks teams up with Twentieth Century Fox to run Die Hard themed on-pack promotion and competition


By Gillian West, Social media manager

February 25, 2013 | 2 min read

Hunger Breaks has partnered with Twentieth Century Fox for an on-pack Die Hard promotion which offers the winner a trip to New York.

Best known for its Hot Pots, canned ‘all-day breakfast’ and ‘full monty’, Hunger Breaks Die Hard themed promotion features on over half a million packs. The competition forms part of a wider investment for the brand which recently launched a range of instant microwavable meals.

“We are committed to investing in the Hunger Breaks brand and since Princes purchased Hunger Breaks over a year ago we have rejuvenated the brand to attract new consumers. We wanted to reach our target audience and drive awareness of the brand with an exciting competition, and joining forces with the new Die Hard film is a great way to achieve this,” commented Chris Wright marketing director for Hunger Breaks.

The prize includes an adventure trip to New York for two people with four nights 4* accommodation, £500 spending money and a stunt lesson at one of New York’s top stunt schools. Flights, airport transfers and travel insurance will also be included in the prize. Ten runners up will win a Die Hard DVD box set.

Wright adds: “The on-pack promotion combined with dynamic black packaging will have a great impact at the point of purchase and will create in-store interest for the brand. The competition will also drive new consumers to our new Hunger Breaks website, which has been designed to attract a younger audience.”

20th Century Fox a Good Day To Die Hard

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