Keith Prowse unveils its campaign for Spring 2013
Hospitality supplier, Keith Prowse is preparing to launch an above the line advertising campaign throughout Spring 2013.
A defined strapline and refreshed logo have been used across the campaign’s images, targeting CEO’s, marketing managers and decision makers of events. The adverts will appear in UK broadsheets, business publications and regional newspapers, along with highly visible placements in mainline rail and London underground stations.
The campaign was overseen by Keith Prowse‘s head of marketing, Ted Walker, and devised by creative agency, Linney Group. The media buyer was Total Media.
Ted Walker, head of marketing at Keith Prowse said: “This campaign is a bold step for the Keith Prowse brand as we have traditionally only targeted our message to buyers and decision makers of corporate hospitality.
“We are mindful that hospitality has a far wider scope within marketing mix; customer and client relationships are integral to business success today. Hence, we are looking to broaden our messaging to the business world.”
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