The Drum Awards Festival - Official Deadline

-d -h -min -sec

Heineken Appointments

Heineken appoints R/GA London with global digital task

Author

By Jennifer Faull, Deputy Editor

February 23, 2013 | 1 min read

Heineken International has appointed R/GA London to work on a new brief for a global digital platform set to launch later this year, following a review handled by creativebrief.

Heineken is looking to develop its digital activity, which has gradually increased in recent years, with R/GA by building a stronger e-commerce presence.

The agency won the pitch over advertising and design firm, Crispin Porter & Bogusky. Other agencies involved at the earlier stages included Work Club and Lean Mean Fighting Machine.

R/GA has been tasked with primarily focusing on Heineken, though this may eventually extend across other brands in the portfolio such as Strongbow, Foster’s and Kronenbourg 1664.

Heineken Appointments

Content created with:

R/GA London

R/GA London, the European hub of the R/GA network, is a full-service agency that, through the creation of products, services and communications, constantly seeks...

Find out more

More from Heineken

View all

Trending

Industry insights

View all
Add your own content +