Heineken appoints R/GA London with global digital task
Heineken International has appointed R/GA London to work on a new brief for a global digital platform set to launch later this year, following a review handled by creativebrief.
Heineken is looking to develop its digital activity, which has gradually increased in recent years, with R/GA by building a stronger e-commerce presence.
The agency won the pitch over advertising and design firm, Crispin Porter & Bogusky. Other agencies involved at the earlier stages included Work Club and Lean Mean Fighting Machine.
R/GA has been tasked with primarily focusing on Heineken, though this may eventually extend across other brands in the portfolio such as Strongbow, Foster’s and Kronenbourg 1664.
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R/GA London
R/GA London, the European hub of the R/GA network, is a full-service agency that, through the creation of products, services and communications, constantly seeks to reforge the relationship between people and brands. R/GA London’s central purpose is to ‘make things that matter’. This has guided the creation of an award-winning body of work for global brands that has quickly lead to the agency becoming recognized as a pioneer and thought leader in the European market. R/GA is part of The Interpublic Group (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information on R/GA London, please visit http://www.rga.com/offices/london.
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