Lactofree encourages Londoners to 'Say Yes to Breakfast' with OOH campaign from W+K


By Gillian West, Social media manager

February 22, 2013 | 1 min read

Lactose-free daily products brand Lactofree has worked with W+K to come up with a visual approach to target busy morning commuters in London, encouraging them to enjoy more dairy and to ‘Say Yes to Breakfast’.

Following new research from the brand that has revealed the nation’s bad breakfast habits the campaign aims to celebrate breakfast as an occasion rather than an inconvenience.

The out-of-home campaign, scheduled to run across the capital from Monday 25 February, will work in conjunction with the second airing of the ‘Hedgehog’ TV spot that’s currently on air. Digital escalator panels in London Underground stations will run on a 10 second loop showcasing a variety of colourful breakfast executions featuring the product range.

The ads will also feature on LCD panels in London Underground stations, with supporting London sampling activity being run by Gratterpalm.

W+K creative Hollie Newton said of the campaign and its creative: “Bright colours. That's what people need on the dreary old morning commute. And a Lactofree-based breakfast item. That should set London up for the day.”

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