Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Eurostar to roll out 'Hostilities Renewed' press campaign ahead of 6 Nations England v France match

A print advert relating to Saturday’s 6 Nations rugby match between England and France has been released by Eurostar today.

The advert, created by AMV BBDO, features an image of Napoleon with a cauliflower ear, with the headline “Hostilities renewed. Trafalgar. Waterloo. Twickenham?”

The advert will run this weekend only across national and London newspapers such as The Metro, The Evening Standard, The Times and The Guardian.

This is the third in a series of tie-in campaigns devised for Eurostar this month, the previous two referenced David Beckham’s move to Paris St Germain and another aimed to promote celebrations of Valentine’s Day to passengers.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis