London & Partners, who run the official London city guide visitlondon.com, has appointed independent digital advertising sales house AD2ONE to sell its entire domestic and international advertising inventory.
AD2ONE will now lead the delivery of brand advertising campaigns, sponsorships and integrations with visitlondon.com for companies looking to tap into the London tourism business. Potential brand partners include theatres, attractions, events, travel and financial companies.
“We are working with AD2ONE to enhance the online experience for our international and domestic audience, to easier facilitate their research and planning of their trip to the capital,” commented Barry Kent, senior e-commerce manager at London & Partners.
Grant Allaway, group managing director at AD2ONE, added: “We are very much looking forward to delivering highly engaging campaigns for advertisers that capture the imaginations of those planning a trip to the capital. Visitlondon.com presents an incredible opportunity for brands to reach audiences in a contextually relevant environment right at the moment of buying decisions.”