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JD Williams tasks McCann Manchester with brand strategy brief for Marisota

JD Williams has tasked McCann Manchester with overseeing the brand strategy and creative for its women’s wear brand Marisota.

The fashion brand for larger clothes sizes will target women in their thirties and forties, with McCann’s first being tasked with refining the positioning of the brand, which launched in 2007.

The agency will work alongside Marisota brand manager Caroline Evans and follows the agency’s work on JD Williams’ Jacamo brand last year, which also saw it handle the brand strategy and creative.

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