Social Media

Infographic: Burger King Twitter hack generated 450,000 related tweets

By Stephen Lepitak | -

February 21, 2013 | 3 min read

The hacking of Burger King’s Twitter account earlier this week generated around 450,000 tweets according to research.

The incident generated a number of tweets in connection to hacking that claimed the fast food giant had been bought by rival McDonalds.

According to social media monitoring company Synthesio, which analysed the impact of the hack, 160,000 tweets were generated within the first hour, while Burger King gained 30,000 followers in one day and generated a 300 per cent increase in conversations.

The following day, car brand Jeep was subject to a similar hacking attack to its Twitter feed.

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