With this year marking the 10th anniversary of the Chip Shop Awards this year’s judging panel - featuring RAAP ECD Jason Andrews, The Creative Circle CEO Jeremy Green and Leo Burnett creative director John Jessup on the line up – have delved into the archives to reveal their favourite Chip winners from the last 10 years.
The next issue of The Drum (28 February) will feature all of the judges picks; however, as a special treat we’re revealing a few online. Patrick Baglee and Abi Ellis’s choices have already been announced now here’s Marcantonio Plus Hobbs partner Alfredo Marcantonio and BMB co-founder Bil Bungay’s picks.
Alfredo Marcantonio – A bag for lives – Best Ambient Media and The Big Chip Winner 2011
“Like most truly outstanding creative ideas this Topshop/Oxfam bag from Chemistry’s Stacey and Sareka is simple, startlingly original and wonderfully relevant. Like so many truly relevant ideas, it leaves you wondering why no one had ever thought of it before.”
Bil Bungay – Flogging a horse –Best Work for any Brand you haven’t a Hope of Winning Winner 2012
“In light of the recent horsemeat scandal I have to plump for the ‘Flogging a horse’ execution for Pedigree Chum by Bonafide Creative – because evidently you can flog a dead horse, it’s just you mustn’t tell anyone that’s what they are buying! Plus, they could get more mileage out of this idea by putting a Findus lasagne packet on there as well now.“Fun and irreverent is where it’s at.”
The deadline for this year's Chip Shop Awards is Friday 8 March. All entries should be submitted via the Chip Shop Awards website